PROJECTS

Nestled beside its own vineyard, Joyce is a popular weekend destination for wine and rustic baked goods. When we began the redesign, the space was disorganized and confusing for guests. Our goal was to bring clarity, warmth, and elegance—creating a flow between the bakery and the wine room, while celebrating the beautiful surroundings.

Inspired by the charm of the Italian countryside, we introduced Belgian-style windows to open the space and connect it to the vineyard views. The interior features beige plaster walls, custom leathery furniture, and a handcrafted terracotta-tiled counter that frames the bakery’s pizza oven and pastry prep area.

The wine room offers a more intimate atmosphere, with high ceiling arches and a striking copper-foiled, laser-cut wall by artist Angelica. Thoughtful lighting and earthy textures bring together a refined yet rustic experience, making Joyce a place where design, food, and nature blend seamlessly.

Located in Bitsaron, Israel https://www.instagram.com/joyce_bitzaron/

Located in one of Israel’s more traditional areas, Tachshik needed a complete transformation. The original space felt outdated and lacked the elegance that fine jewelry deserves. Our goal was to create a regal, elevated atmosphere—one that would honor the cultural background of the area while offering a luxurious, modern shopping experience.

Inspired by local traditions and Mediterranean architecture, we designed the space around arched forms to symbolize heritage and elegance. The palette was kept light and warm, with soft beige tones leaning toward gray for gentle contrast. White marble flooring and gold accents—seen in custom-framed mirrors and refined displays—brought a sense of richness without overwhelming the space, allowing the jewelry to remain the focal point.

A custom chandelier, created in collaboration with artist Angelica, serves as a striking centerpiece. Every element in the boutique was designed to balance tradition with contemporary sophistication, resulting in a space that feels both timeless and radiant.

Located in Ramot Mall in Jerusalem, Israel
https://www.instagram.com/tachshik/

Located in Holon’s new industrial zone, this Pilates studio began as a raw, empty shell—just bare concrete walls and no flooring. We designed the entire space from scratch, focusing on balance, calm, and functionality. With ten Pilates machines at the center of the studio, every centimeter was carefully planned to ensure flow and spaciousness.

The concept combines zen minimalism with warmth and softness. Natural materials like wood flooring and plastered walls set a calming tone, while arched mirrors expand the space visually. Discreet jet-hole HVAC and spherical lighting fixtures maintain a clean, airy look. To manage the intense sunlight from large glass windows, we used bamboo blinds and sheer curtains that bring in softness without losing brightness.

Minimal, elegant furniture and thoughtful storage solutions keep the space uncluttered. A warm reception area and custom abstract plaster panels by artist Angelica add personality and texture. Outside, a bold vinyl design celebrates the modern woman—creating a welcoming, serene space with quiet strength.

Located in Holon, Israel
https://www.instagram.com/flowstudio_pilates_/

Pinoli is a growing ice cream franchise, and this location continues the design language we developed for its first store. In collaboration with architect Sharon Seton, we brought the same Italian-inspired charm into this new space, blending traditional rustic elements with a refined, modern touch.

The design centers around warm materials and a signature teal blue color that ties the brand identity together. A striking copper counter with black marble adds elegance, while custom copper pipes display the ice cream flavors. The flooring features a playful mix of organic shapes—black-and-white checkered tiles meet sections of terrazzo, creating rhythm and contrast throughout the space. Wood is used generously in shelving, door frames, and furniture, reinforcing the handcrafted, authentic atmosphere.

A rounded bench was built around the central column to create a cozy seating area, complemented by soft hanging lights. The store also features a spacious outdoor area with ambient lighting, perfect for evening visits. From inside to out, the space feels inviting, nostalgic, and full of character—just like the ice cream itself.

Located in Kiryat Ono, Israel
https://www.instagram.com/pinoli_gelato/

Urban Desert Oasis – A space born from the pursuit of perfection and attention to the smallest details.
The design draws inspiration from desert landscapes and North African style – a reflection of warmth, natural materials, deep colors, and a sense of journey within a space that is entirely an experience.
Terracotta, peach, turquoise, and royal blue tones create an enveloping, rich, and layered atmosphere, with surprising touches of carefully selected materials and textures.
The entrance leads through a dramatic arch into the sculptural desert space, with a unified design language – from the niche walls to the central counter.
All the furniture pieces were specially designed for the project, with full customization. Even the light fixtures were born in the studio – meticulously planned and uniquely produced, according to specifications developed specifically for the space.
I Bar is not just a shake and cookie shop – it is a sensory design experience.
A space built with the intention to touch: the space, the people, the light, and the desert feeling that stays with you even after you leave.

Located in Kfar Qasim, Israel
https://www.instagram.com/ibar.kk/